COGENSIS Strategic Company Management IVD & Biotechnology

Home

About COGENSIS

References

The BrandCHAIN tm

NEWS

The COGENSIS Team

John Fewster

Ronald Schoengold

Tom Michael

Mark Watkins

Services

Life Sciences Division

International

CHINA

San Diego Virtual Office

Beckman

Portfolio

BIOGENEX

VTI

Contact

 

Market success through the COGENSIS BrandCHAIN™ System

Capabilities

Brand Creation  -     product conception, positioning, mission and core values
Brand Management     -     analysis, value, equity, KOL, customer retention
Re-branding   -   freshening image, market awareness, communications
Corporate Identity   -    logos, image, colors, typeface, templates 
Packaging   -    POS/POP, medical device, retail products
Product Design and Launch   -    product management, launch plans
I
SO 13485 Design Control  -   ISO standards for IVD
Product Positioning   -    International analysis, key markets
Business Plans  -    strategic, short and long term
Marketing Plans  - detailed plans with sales targets      
Marketing Communications  -    literature, trade shows, websites
Sales and Distribution Channels - find and manage domestic and international distributors
Corporate and Distributor Training   -   presentations, product training, dual sales calls
Customer Sales Calls   -   revenue generation, customer feedback


 
 

© 2010 COGENSIS - Strategic Company Management   San Diego, California